Si hay Nucha, Hay Lucha
Nucha is the name of an organic wine, and also the name of the brand's first owner. Through a narrative, the campaign tell us about this woman's fight for her land, which provided with pure, non-industrial natural grapes for wine. SI HAY NUCHA, HAY LUCHA, the campaigns claim, invites the audience not only to share the environmental cause by supporting an organic wine, but algo to be part of a fight. A fight leaded by a woman in a very different world, against technological and cultural odds.