Alpha state is also known as being “in the zone” or the “flow state.”
Grün is a sustainable architecture company. That is, architecture with a focus on the environment, renewable energies, use of natural resources. Hence his name: "green" in german.
Inspired by the name's origin, the look of the logo was leaded towards a german design style, because of its sobriety, its boldness and its forcefulness; important highlighting in a brand whose main engine are natural forces.