It's all about connections
Bonalma is a pasta brand, that needed to come out with a campaign, right in the middle of the distance-aware times. Everybody knows how we love food. Eating is a delightful ritual, and as social beings we also love to do it with others. While we eat, we talk, laugh, interact. This is, we connect. The strategy was to replicate this bondings with others finding new ways to connect, not necessarily physical.
