In Alpha state, our brain begins to emit alpha waves instead of beta, which is what you emit when you're fully awake.

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Baruja Toys

Branding + Social

Character Design

We needed a logo that was modern but also appealing for the youngest. Given the name of the brand (that resembles "Witch" in spanish), we developed an image that has a character within itself. The cartoonish kind of letter that composes the brand name also adds to the "wizardry" kind of style that we were aiming for.



Consultorios del Boulevard